Ethics: Photo Manipulation

UW-Madison doctored a picture used for the cover of 110,000 brochures and new student applications. The shot was taken at a 1993 Badgers football game. Paul Burrows, vice chancellor for student affairs came across the original photo which had only white students in it, he, being black, said that it did not represent the campus' diversity, none of the pictures did. Burrows was later presented with an altered image, someone had digitally altered the image to try and represent racial diversity by adding Diallo Shabazz's face, who is black, to the left corner of the image.